How to improve your sites credibility – suggestions from the web credibility project – stanford university

Nice set of points for enhancing your sites credibility. Reproducing the bullet points below, the details are on the link referred to.
The Web Credibility Project: Guidelines – Stanford University.

Make it easy to verify the accuracy of the information on your site.
Show that there’s a real organization behind your site.
Highlight the expertise in your organization and [...]