How to improve your sites credibility – suggestions from the web credibility project – stanford university

Nice set of points for enhancing your sites credibility. Reproducing the bullet points below, the details are on the link referred to.

The Web Credibility Project: Guidelines – Stanford University.

  • Make it easy to verify the accuracy of the information on your site.
  • Show that there’s a real organization behind your site.
  • Highlight the expertise in your organization and in the content and services you provide.
  • Show that honest and trustworthy people stand behind your site.
  • Make it easy to contact you.
  • Design your site so it looks professional (or is appropriate for your purpose).
  • Make your site easy to use — and useful.
  • Update your site’s content often (at least show it’s been reviewed recently).
  • Use restraint with any promotional content (e.g., ads, offers).
  • Avoid errors of all types, no matter how small they seem.
Posted on September 1, 2008 at 1:45 pm by Dhananjay Nene · Permalink
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